Vodafone have broken into the consumer broadband market by offering astonishing 76Mbps broadband speeds.
Vodafone broke into the consumer broadband market with aplomb not only offering great broadband speeds but launching a market leading innovative device for their users.
Vodafone announced in July their intention to launch into the consumer broadband and landline market, extending upon their already established position as a top business provider of these services. Setting the foundations to becoming one of the UK’s quad-play household providers they have distinguished themselves immediately by focusing on the consumer experience with the launch of Vodafone Connect.
The Vodafone Connect router is app-enabled to bring control of the internet to your fingertips. Harnessing the latest technology in Wi-Fi connectivity the app offers a variety of functions: ‘Boost’ supercharges any selected device connected to the home network, giving that device priority over others; ‘Beam’, with unique Beamforming technology, focuses Wi-Fi signal to compatible devices wherever they are in the home; ‘Family Time’ enables users to easily manage and set time limits for users, giving them control over when Wi-Fi is available and when it’s not; or ‘Guest Wi-Fi’ allows controlled Wi-Fi access to household guests in one click. The Vodafone Connect Routers will be distributed for free as a standard to all Vodafone broadband customers.
CEO of Vodafone Jeroen Hoencamp was enthusiastic about the launch stating;
“We have had great feedback on our broadband service from the customers involved in our regional launch. We are really pleased that they are finding the speeds as fast as they hoped for, while the Vodafone Connect companion app gives them an unprecedented level of control over their devices. We are looking forward to many other customers taking us up on our great offer and joining us on our journey to be the UK’s leading providers of entertainment services.”
Further focusing on the customer experience Vodafone has also released details of their incentive for existing Vodafone mobile customers as a thank you for their continued support. Existing customers will receive £5 off the standard broadband price per month alongside it being half price for the first twelve months of the contract. Vodafone Red pay monthly customers also receive inclusive calls anytime to landline with an additional 300 minutes for calling mobiles. A substantial bonus on top of the standard inclusive evening and weekend calls.
Cindy Rose, Consumer Director at Vodafone UK said: “We started our broadband journey with an exclusive offer available only to a few Vodafone customers. We have now extended this to all of our millions of customers as our way of saying thank you for their loyalty. We know our customers depend on us to stay connected, and now we can satisfy their needs both at home and on the go.”
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