Brighton to benefit from multi-million pound network investment by Vodafone
Despite having already benefited from substantial network investment in recent years, the resulting dramatic shift in consumer data consumption has prompted Vodafone to announce further major investment.
Brighton just cannot get enough data it "customers in the town on average are now collectively using nearly one and a half terabytes of data every day; which equates to the entire capacity of 'The Brighton Centre' all streaming Royal Blood's latest album around seven times each" and with 4G having been brought to the town in the last year over 60% of this data is on 4G.
A city known for its fantastic events and festivals Vodafone saw phenomenal levels of data over the 'Great Escape Festival' equivalent to over 3.5 million additional Snapchat images sent and received, on the days of the 'The Great Escape Festival'. The data usage across Brighton also peaked by 25% on the day of the Christmas light switch on as well as increasing at both the Brighton Marathon and The Sussex Beer and Cider Festival.
With the average data traffic a week in Brighton equal to browsing the internet for over 350,000 hours the equivalent to surfing the web for over 40 years, Vodafone has announced the major network investment across Brighton will be bringing stronger indoor and outdoor coverage and mobile internet services to its 3G and 4G networks. The multi-million-pound investment across the town will extend 3G and 4G mobile coverage to more than 98% of Brighton's population.
This is to be achieved by implementing a 4G overlay system which not only boosts the indoor and outdoor coverage but most importantly is able to ensure that concentrated areas of customers have the highest possible network capacity to cope with increased demand. This is in light of data usage in Brighton increasing month on month with total data usage having increased eightfold in the last year alone.
This is part of Vodafone's continued development of the UK mobile network investing approximately £2billion in network development and innovative products such as HD Voice technology which has recently been enabled in the city.