Cellular Solutions joins elite group in O2’s first annual Direct Partner Network Excellence Awards.

O2 Business announced that Cellular Solutions has won both the Customer and Digital Excellence Awards, being one of only eleven partner’s country wide to be awarded both the prestigious awards in their first year of running.

These awards are the first in O2’s new industry changing partner accreditation system which makes an unprecedented move away from the current tiring programme which is defined through size and sales alone. Jason Phillips, Head of Partners for O2 Business explains “Partners are now recognised not by their scale and size alone but also by their ability to focus relentlessly on the customer and be capable of diversification. Partners are now rewarded on customer experience, churn, value and digital product adoption – real recognition that the market has changed.”

The new O2 partner structure and awards aim to champion companies that can provide “world class” customer support through such skills as in-depth digital business solutions knowledge and expertise.

Jason Phillips concludes “These awards represent a significant shift in the way we work, as we become more intentional in our focus on world-class customer support, digital knowledge and expertise. We are rewarding partners who have successfully made that shift with us. A massive thanks and well done to all those partners. We will continue to work closely with all our partners to deliver above our customers’ expectations whilst building on our success and momentum in the SMB market.”